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Cleaning the ocean can be fun!

Ocean Shapers is a revolutionary initiative, transforming the activity of removing ocean-bound plastic waste from the ocean & around the coastlines into a  joyful, progressive, video game-like activity, via shopping at eco-friendly brands. The more you shop the more you clean!

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© 2019 OCEAN SHAPERS

THE OCEAN CLEANING FAQ

1. What percentage of my contribution goes directly to the cause versus the business activities of the company?

There are lot of problems with this question. First, it makes us think that the operational (overhead) costs and business activities is a negative thing, that it is somehow not part of the cause. But it absolutely is, especially if it is used for growth!

 

This idea, that all the other business costs, which the contribution goes to instead of directly going to the cause, are somehow enemy of the cause, creates the second, bigger problem. It forces charities to forego what they need to grow, in the interest of keeping the business costs low.

 

We’ve all been thought that charities should spend AS LITTLE AS possible on operational things & business activities such as marketing, advertisements, HR, management trainings, and so on, under the theory that “the less money you spend on marketing and other business activities, the more money there is available for the cause.”

Well, this is only true in a depressing world in which this pie cannot be made any bigger.

 

But if it is a logical world, where investment, and marketing, and fundraising, and business activities are helping the company grow, making the pie bigger, we will have the whole idea precisely backwards, and we should be putting more money into the company’s business operations, because these business operations are the ones that have the potential to multiply the money that is available for the cause that we care about so deeply.

 

We’ve all been taught that a non-profit which gives 95% of its money to the cause is far more MORALLY superior compared to another one that gives only 60% of its’s money to the cause, but spends the rest on its business activities to be professional.

But we are missing the most important information, which is:

 

What is the actual size of these pies?

 

Who cares that the non-profit organization gives 95% of its money to the cause, if it is tiny and cannot grow? If it only gave 500.0$ to the cause, because it spent all its money on the cause directly, and made no investment on its growth? Unlike the professional organization, which spent half of all the money on business activities and marketing to grow big? And gave 5,000,000.0$ to the cause, even though it was just half of all the money of all the received contributions?

Now which pie do we prefer? And which pie do you think people who are in need would prefer?

 

Don't ask about the scale of our activities, how much contribution is spent directly on the cause. Ask about the scale of our plans, about how we grow big! The Apple, Google, Amazon-scale dreams! How we measure our progress towards our dream, and what resources we need to make them come true regardless of what is spent on the operational costs. Who cares what the operational cost is if these problems are actually getting solved?

 

Here is how all of this impacts the big picture. And this is why we decided to be a company which keeps the control over its business activities compared to a highly regulated non-profit.

 

Being a non-profit is counterproductive, and real change is never going to happen by forcing non-profit organizations to lower their horizons and focus on spending all of their money on directly the cause, instead of their growth. We can change the world, and a part of the way we do that is by changing the way we think about these things!

2. What do you do with the collected waste?

Once the waste is collected, first we separate the waste into recyclable and non-recyclable materials which are afterwards handed onto our partners to be compressed and either directly sent to a recycling station to be broken down and recycled into raw materials for creating new eco-friendly items in the future, or stored at a warehouse waiting for future usage, while the non-recycable material is either stored or delivered to the local energy company to be turned into energy. 

Do you have additional questions? Feel free to contact us anytime!

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